We don’t have any restrictions in terms of small leagues, teams, anybody can use it.
So you can really translate any kind of data, it can be $100 or $50 or $1,000.įF: Yep exactly. So you can access it for free, then you pay only per minute for video subtitling, or per word for document translating. Why? Because first, we don’t have any fees or licenses to use a platform. Also regarding a sports agency, this platform could be really easily used by sports agents. It opens a lot of doors if someone has a question. You know, they cover several industries, but what we are selling is a database of translators today who are sports experts, not only for digital marketing or communication, but also for legal, for medical, for finance. There are big ones in the US, Europe, but they are not specializing in sports. We are the first real added value in that obviously you have a lot of translation platforms all over the world. SAB: Why do you think it took so long for someone to come up with this because I mean we’ve all heard about people trying to use Google Translate to communicate with their clients? This sounds like it is much more conversational, which would make it easier to use and communicate.įF: Yes, it’s a good question to be honest. Sports Translate is really a tool for us to work with any kind of sports entity. We might have just launched last week, but we already had some clients on our beta version like Formula 1, the French Football league, and Belgium clubs. It was quite easy because we were already in the market and working with top sports brands, and it was really useful to be able to add new features, adjust the platform, and to have real feedback from the market. So during that time, we involved a lot of our clients. We are officially released, but we started working on this project in March. So, it’s accessible through your browser, your smartphone, and tablet.
#SAMBA MEANING SOCCER SOFTWARE#
It is an online platform using the software as a Saas model. SAB: Can you tell me what went into the development of the Sports Translate platform and when it will go live?įF: This is so special. But we want to be a true global agency, so it does not matter the sport. We also work in cycling and tennis, but mainly soccer. For instance, the Orlando Magic is growing in Brazil, because Orlando has a large Brazilian population, with a lot of Brazilian people watching NBA games. We are also working with rugby, and with the NBA. SAB: Are there any specific sports you are focusing on right now?įF: Yes, we work with about 20 soccer teams and federations. So, this is really our main focus, Sports Brand Internationalization. We are not really useful for Liverpool in England, but we are really relevant for them, for example, in Brazil, throughout Latin America, and in the U.S. Through digital strategies, content campaigns, and influencers we can help a sports brand really grow outside their domestic market. We have an international sports brand to increase our clients’ visibility worldwide. SAMBA DIGITAL is a digital agency specializing in sports. SAB: If you could tell me a little bit about your background and how you came to found Sports Translate?įrédéric Fausser: I’m French, but I have lived in Brazil for about 10 years. Sports Agent Blog sat down with Frédéric and discussed Sports Translate. The platform has a seamless design, making it easy to use, but is also accessible to anyone in the business. Focusing on the nuances and lingo specific to different sports, the sports industry, and regional language specificities, Frederic says the sky is the limit with this innovative platform. This sports-centric platform is poised to be a game changer in the communication limitations in the industry. Sports Translate is the newest focus of Frédéric and Samba Digital. Frédéric Fausser is the CEO of Samba Digital, a digital sports agency with top clients like PSG, Formula 1, Ligue1, Orlando Magic, Bundesliga, Juventus, Everton.
In a year where we all have felt far apart, Frédéric has worked tirelessly to bring us together through language.
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