You can take this one step further by looking at the People Also Ask snippet which will show you the most popular questions asked around that topic.Ĭonsider whether the question at hand can be answered within your listicle and add that to your subtopics. However, we also have the best organic food ‘gifts’ and ‘brands’, both of which would be useful topics to discuss in our listicle. Scan through them and make sure to double check that these topics are directly related to your initial search term.įor example, ‘Best Organic Food for Dogs’ will show completely different search results to the human food we saw on the ‘best organic food’ search results so this would need a different page, or may not be relevant at all.
#Onsite seo checker free
You’ll do this by making sure that you’ve clearly included related subtopics.Īn easy, free way to find subtopics to include is to search your chosen keyword in Google and check the suggested search phrases. Now to fully SEO optimize the on-page content, you need to boost the topical relevance. If we wanted to rank for this search term, we’d be looking to follow a similar style with our article to make sure that it matches search intent. Look at the subtitles, the angle, the number of images, common keywords.īy looking at our previous ‘best organic food’ Google search result example, each of the ranking web pages is in a numbered listicle format with images for each item, a detailed description and links to where they can be purchased.
To understand the content that you’d need to include on this page to be able to rank, you can simply open the web pages ranking in the top 10 results and check out the content within those posts. Google is unlikely to rank a product page for this keyword because it probably won’t see these pages as matching the search intent. So this would be assigned to the informational search intent category. The first couple of results will be featured snippets which we’ll come back to later in the guide.Īs we scroll down you’ll see that all the links are to blog posts that list and discuss a variety of organic foods. So let’s say you’re an organic foods retailer & you want to create a page targeting ‘best organic food’. The goal is to accurately match the content you create with the user search intent because if your content satisfies the needs of the search engine users, it’ll shoot straight up the search results for that search term.
Google wants to serve its users websites that provide only the best experience. Each and every one of the ranking factors I just mentioned either influence or are influenced by the user experience.
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I’ll go through how to optimize all these elements in this video but first we need to talk about ‘user experience’.
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